One Small Step For The Empire; One Giant Leap For Jamaica!

Representing Jamaica worldwide, the son of Tony Johnson and Melody Frazer continues to push the envelope for eSports in Jamaica. Bringing his experience from the trenches of the eSports industry from abroad, TriForce Johnson has made some aggressive moves at the start of the year to make sure that eSports continues to improve in Jamaica.

This morning, January 26, 2015 TriForce was a guest on the RJR 94’s “Guest Room”. Paula Anne Porter and Alan Magnus interviewed him in regards to his past growing up as a gamer, to what he’s doing now with Empire Arcadia and his most recently contracted position at Cyberbox as their eSports Ambassador for the LAN Centre at Halfway Tree in Kingston Jamaica. Have a listen to the recording or watch the playback (RJR Link: http://www.rjr94fm.com/sites/default/files/podcasts/2015-01-26%2007-39-59%20JAMAICA%20MORNING%20Monday.mp3 or via Cyberbox YouTube Channel below.

Let’s find out more about some of the topics TriForce covered while he was on the show today.

Q. Welcome back to Jamaica TriForce. You left in September of 2014 and now you’re back in January 2015, what brings you back to Jamaica?

A. The food and the air. *laughs* Seriously speaking, Cyberbox is the real reason I’m back in Jamaica. I spoke with the Director of the company and we engaged in some serious talks about eSports and some of the initiatives he had in mind. I like his aggressive approach and he likes some of the things I’ve done in eSports. He then offered me a contracted position as Cyberbox’s eSports Ambassador to help him launch his eSports League.

The position comes with sponsorship and all of the trimmings. I honestly was pretty shocked in a sense. I discussed with him what is it that he wants to do and he said that he wants to provide the resources to the Jamaica’s gaming community so that it can be respected as a legitimate eSports scene. There were a lot of things that we see eye to eye on in terms of being aggressive in this endeavor and taking the necessary risks to make things happen. So my job now is to use my 13 year experience in the gaming industry and the accolades of my teams brand to position Cyberbox as the authority in eSports for Jamaica.

Q. As Cyberbox’s eSports Ambassador can you give some examples of how you plan to accomplish that goal?

A. Well honestly, Cyberbox gives me a distinct advantage. Of all the partnerships I’ve had recently, we’ve had to work from the rock bottom, up. That is one of the most difficult things to do and the success rate isn’t high. With Cyberbox’s resources such as their LAN center, vision and flexibility; it really makes my job a bit easier to perform. I’m able to onboard international sponsors such as Noscope because of the flexibility of the Cyberbox Executive team.

Cyberbox provides real measurable opportunities through their venue. It enables us to set up direct sales for sponsored products and services. From mobile phone cards and top up’s to video games and video game accessories. Their desire to uniform teams and create a professional environment for competitive gaming is what every eSports scene throughout the Caribbean should aspire to. These elements gives me the ammunition to approach potential sponsors with real opportunities to expand on the eSports initiative here in Jamaica. When I look at companies like PUMA, LIME, Wisynco, Inctomex and more, I can see the real integration of their sponsorship opportunities with the Cyberbox eSports League.

Before that it was tough because we had to put together community based resources along with the Empire Arcadia team brand and even with that, honestly it isn’t enough at times. This would put me in the position to put out 120% more effort than what was fairly needed to complete the required job of our sponsors. Thank goodness I had the help of some professionals who are passionate about eSports in Jamaica like Wayne Benjamin of the Lab Video Game TV. His work ethic is to be admired and was key to setting up the early landscape for eSports in Jamaica last year, that we work with now.

Q. ePro, eLearning and eSports; three things I heard you mention on the radio broadcast. Embellish on those three elements for us?

A. Technology is the future. It has always been the future. When you look at society from a global point of view, everything that we do from banking to mailing, to learning, sports, music, etc… all has been evolved by technology. The use of the lower case letter “e” before any of these words signifies “electronic”. Thus for Banking then, it’s now eBanking today. For Mail then you have eMail. The same goes for Sports in the traditional sense we call electronic competition eSports today.

For Cyberbox however it is more than just eSports. Cyberbox has a responsibility to Jamaica to provide more than just entertainment through technology. Jamaica needs the development tools to empower people today and our children tomorrow so that Jamaica can have a brighter future.  LIME’s CEO Garry Sinclair embraces this very same concept and has helped turn around the LIME brand. It is that visionary persona that attracts us to LIME as we have similar outlooks on what technology can do for Jamaica as a whole.

One of the key projects that Cyberbox is working on is its eLearning initiatives. We are very excited about this because we are working on a unique formula to combine the competitive aspect of eSports with the ability to learn. This would make learning not only fun but competitive. Something that would drive our children to learn more. In the United States and various countries around the world, there are scholarships that comes from games. MLG (Major League Gaming) has done it and so has EVO to name a few. That is needed here in Jamaica, tremendously and Cyberbox is the working on making that happen, this YEAR!

Q. You mention that Saturday January 31st, 2015 that Cyberbox would be launching its “Cyberbox eSports League Open”, what can we expect from the league’s launch?

A. The Cyberbox eSports League Open is the first of many events that Cyberbox will be hosting throughout the year. The open will feature FIFA 2015, League of Legends and Candy Crush. Now I know some of you may be thinking “Candy Crush?” Yes, Candy Crush. This game is one of the most played puzzle games in the world and is a gate way game. The problem people see in it is that usually played on a phone. This should not be a problem as Pokemon is played on a Handheld and the Pokemon World Championships has thousands of competitors.

This game gives ladies yet another path to enter competitive gaming despite not being exclusive to their gender. I know some ladies that would destroy guys at Candy Crush and it’s a simple game. Especially older ladies like mothers etc. The real issue is that the game needs an opportunity and we want to give it that opportunity. With the right partner and sponsor, Cyberbox envisions a wonderful experience that may not be matched by any other game in Jamaica outside of FIFA. Our idea sponsor and or partner would be LIME. We’re working on finalizing an agreement with them to continue the eSports Integration initiative that I started with them late last year.

Going back to our main game FIFA, well that game speaks for itself. It’s FIFA and this is the #1 played console game in Jamaica. After the Cyberbox Open then it will host the Cross Country Tour and the All-Star Finals, then the actual Cyberbox eSports League Season starts and we’ll introduce other games like Dota2, Halo 2, Call of Duty AW, Super Smash Wii U, and more.

Q. Controversial question here. You stated that you’ve worked with Digicel and LIME in developing eSports for Jamaica in 2014 but you said that you prefer to work with LIME because you like the way they do business along with their involvement regarding the Youth which caters more to your style. Please go into depth with us why you choose LIME?

A. The first thing I want to do is express the professional pleasure I had completing the work we did with Digicel regarding the eSport DigiCup Championship back in July 2014. If not for that first footprint we would not have gotten this far in Jamaica regarding eSports. I learned a lot working with a corporate giant like Digicel which prepared me to create my next eSports project with LIME.

My preference to LIME has nothing to do with either of their services, it’s literately Garry Sinclair. He is a leader that walks among the people he leads. The man comes on LIVE STREAM to answer questions from his consumers. He provides information to the people about the direction of LIME and its services. He reminds me of a much more mature and experienced version of myself. His work ethic is without question. He has a continued interested in technology and entertainment and we need that from a corporate giant like LIME if we are going to do eSports right in Jamaica. No one person or entity can do this. This is not to say we can’t have a leader but we need all hands on deck to make this work. Cyberbox has the resources, experience, innovation and vision to lead as the authority in eSports for Jamaica but that alone is not enough. We still need powerful partners and significant sponsorship to make this a successful venture.

Q. The Cyberbox eSports Cross Country Tour. What is that and when does that happen?

A. The Cyberbox eSports Cross Country Tour is a 7 week tour that starts out of the Cyberbox venue here in Kingston and passes through every region in Jamaica. Here is the schedule:
• Sports Day – Saturday, Jan 31 (Pre event: Cyberbox Springs Plaza, Kingston)
• Sports Day – Saturday, Feb 7 (Event 1: Jesse Ripoll Primary, Kingston)
• Sports Day – Saturday, Feb 14 (Port Antonio High, Portland)
• Sports Day – Saturday, Feb 21 ( Manchester High, Mandeville)
• Sports Day – Saturday, Feb 28 (Godfrey Stewart High, Sav-la-mar)
• Sports Day – Saturday, March 7 (Dinthill High, Linstead)
• Sports Day – Saturday, March 14 (All-Star eSports Finals: Cyberbox Springs Plaza, Kingston)

Cyberbox will be hosting a FIFA tournament, Candy Crush Tournament and a Tetris Ultimate Celebrity Challenge for 6 weeks which will end in Cyberbox for the All-Stars Finals for the championships. It will be the first eSports Cross Country Tour in the Caribbean ever. In fact the last Cross Country Tour eve hosted was Walter Day who is the Founder of eSports itself and that was back in 1983.

This tour will effectively spread eSports throughout the entire country and lay down the strongest foundation for eSports in Jamaica and possibly throughout the Caribbean. It is this type of aggressive campaign that we need to show others just how serious Jamaica is when it comes to eSports. With the full coverage provided by the RJR Communications group with Radio and TV; from TVJ, JNN, RETV and TVJ Sports Network, this will be the most comprehensive coverage for eSports in Jamaica and most certainly throughout the Caribbean. What better way for Jamaica to open up with eSports in 2015 than this.

Q. What’s your trade secret in getting sponsors on board for these eSports projects that you do in the different countries that you visit?

A. Honestly, there is no trade secret. My experience, passion and persistence is what gets the job done. It doesn’t always work. Some people are just too short sighted to see down the road. Let me tell you a story. In the United States, I engaged a sponsor for a digital eyewear product called Noscope and they decided to give our brand team a chance. I told them straight up what our team was about, what we’ve done and what we plan to do for them with Empire Arcadia’s global eSports initiative starting with the United States, to the Caribbean, then out to Africa and back.

They were skeptical but fair. Then we got some disbelievers telling Noscope that it was the worst decision that they’ve ever made sponsoring our brand team. With the integrity that Noscope has, they decided to let us show and prove. They were not interested in word of mouth. We are #5 out of 10,000 + accounts that they have. They are glad to have us and we are glad to have them as a true sponsorship. The integrity they showed us by standing by what work we do and not the fear of those who may influence others to not give us a chance is so much appreciated.

The same thing happen with Cyberbox and we found it funny. In my 1 week of work we have covered so much terrain and created so much ground breaking opportunities for Jamaica to effectively and significantly quadruple the eSports progress in just the first quarter alone in 2015. For me and Empire Arcadia, I’ve recently learned that it’s not how many partnerships and sponsors that you have on board but the integrity of your partners and sponsors who stand by the work you do for them.  At the end of the day this is business right? So what matters most is not what people say but the grade of the work you do that satisfy the people and your sponsors and partners.

Q. What can we expect from you in the immediate future?

A. I’m working with Cyberbox right now to lay down some real bedrock as a foundation for eSports in Jamaica and when I’m satisfied with that work, then my next move is to Africa where I can join my partner from Nex Gen who is working on similar initiatives to help develop the final frontier for eSports in Africa. My partner Nathan in Africa is working on a “Rally” game which we are in talks with having a Beta Tournament for the game here at Cyberbox. This would be to support the completion of the game’s development. Don’t be surprised if Cyberbox pops up in Africa in the future.

Right now, I just want to focus on the plans that we have for Jamaica and that is to onboard and integrate the potential sponsors that we are engaging with such as LIME and other sponsors that we can’t mention right now. You’ll hear more from Cyberbox before we even reach the middle of this week. First I want to thank you for the platform again Zalgo, it’s great to be back in Jamaica. I want to thank my sponsors NoScope Glasses, Cyberbox and DigiGear Pro. I want to also thank our supporters LIME, RJR Group, Guinness World Record, The Lab Video Game TV and all the remaining members in Empire Arcadia who understand the goal and the vision. Excelsior!

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The Man, The Mystery, The Martyr...

e-Sports! This is a word many will come to know in the days, weeks, and months ahead here in Jamaica. Fighter's Allegiance Jamaica, Str8 Games, and The Lab GameTV have answered the call to battle and currently are teaming up with LIME Jamaica to spread the good word of competitive gaming also referred to as e-Sports. How did this happen you might ask? Where did the initiative and infrastructure come from to facilitate a corporate investment in such a new and emerging market? Well let me introduce you to the man who started it all, a man who has seen the best and the worst of what the competitive gaming scene has to offer; CEO of Empire Arcadia, Isaiah-Triforce M. Johnson. I managed to get a quick interview with him so please take the time to educate yourself on the man so many love to hate...

1. What is your name?
My name is Isaiah-Triforce M. Johnson.

2. Is that your legal name?
Yes.

3. How did you come about such a name and why did you decide to make it as your legal name?
My friends didn’t want to call me GameMaster and tried to find a name for me. They knew I loved the Legend of Zelda a lot and they eventually came up with Triforce. It didn’t really end there though. My Father told me that your real name is the name you give yourself, not the name you are given at birth. I didn’t want to disrespect my Father by removing my first name so I amended it to my first name and that is why you get Isaiah Triforce Johnson. Everyone calls me Triforce for short though.


4. What exactly is Empire Arcadia?
Empire Arcadia is a Development Company for Digital Entertainment, Culture, Community, Industry & eSports. The organization has an eSports team named after the company and we use the exposure that we get from competition and winning to bring attention the organizations other services.

5. What is E-Sports?
eSports is just the modern name for competitive gaming. Its origin came about in 1999 around the CPL tournaments when gamers wanted to change the term to be more commercially viable. A lot of gamers got turned away from sponsors when they went to them asking for sponsorship for playing “video games”. Back then and even still now, the concept of paying someone money to pay video games is not appealing. Thus the moniker “eSports” was created to give outside business the true concept and vision of what Walter Day had laid the foundation down for competitive gaming. From that point on, more and more businesses get what we mean by eSports and have helped expand competitive gaming tremendously.

6. How does the Empire Arcadia represent and impact E-Sports?
Our team is one of the oldest teams to date. We pride ourselves on that. Over the years the team has scene players come and go and right now we’re looking to adapt to the ever evolving eSports industry. As new games come into play we are working with new players to help maintain this historic legacy brand.

In terms of our impact on eSports, I would like to think we've made a significant impact. I think we can do a whole lot more but the brand team has brought exposure to eSports on a commercial level throughout various countries around the world. The United States and Europe as a whole doesn’t really need our help. However areas like the Jamaica, St. Maarten and other island’s throughout the Caribbean, along with countries like Belize in Central America and Kenya in Africa are all areas that we’ve been working to develop eSports in. So far I’m confident that we’re coming along well. We recently just finished a integrated eSports project with LIME Jamaica.

7. What has the business accomplished in order to reach their goals?
Over the years we've accomplished a lot from the grassroots community. Of recent our goal to bring eSports to my home country Jamaica has seen tremendous success. This is all part in thanks to our partners Andrew Johnson of Fighters Allegiance Jamaica, Gregory Moore of Str8 Games and Wayne Benjamin of The Lab Video Game TV. With their help Empire Arcadia has been able to work with telecommunication giants such as LIME Jamaica and Digicel Jamaica to lay down the first corporate backed eSports tournaments in Jamaica.

Our most accomplished goal is the amount of competitions and world championships that we have won. We've won so much that we have the Guinness World Record for the most tournaments won by a video game team. We are nearing our milestone of 2,000 tournament wins, which at our pace we should reach before the end of the first quarter in 2015.

8. Wow that’s pretty impressive, where can people check out more information on your records and Guinness World Records?
You can check out our record on the Guinness World Record Page

9. Who are the main players in the business who have helped the business reach where it is today?
The main players that have helped me with the business reach its goal are not necessarily here. Although many of the champions are now on new teams, for Empire Arcadia to be here, that is credit goes to the unsung players who don’t necessarily just compete. Players such as Royal “Lance” Eustache, Phillip “KDZ” Atkinson, Todd Rogers, Arthur “Red” Hill and many more who are not in the spot light, all have helped maintain the organization to this point.

10. What made you decide to approach E-Sports and its development as your life’s goal?
Originally, I was just a casual gamer; as were we all. Some time around 2006 I realized the true potential of Empire Arcadia. The organization became bigger than myself and then submitted to my position to serve it. Since then I’ve also realized that eSports in its purity is really the advancement technology and entertainment. This can aid in human evolution and because I love video games so much, I have accepted this as one of my life’s work.

11. What have been some recent projects that you and the Empire Arcadia been spearheading?
Well right now our major focus is preparing a new front line of players for 2015. Along with building a League of Legends team. I’m currently working as an eSports consultant and architect for a new gaming league by laying down its foundation throughout several countries around the world. This is a pretext to what is going to come in 2015.

I don’t want to say much because everything launches in 2015 but what I can give out is their social media information at now. The League is called the MVG. It stands for Multimedia Video Game League. You can visit their Facebook Page and you can also follow them on their twitter page which is @MVG_League.

The Global eSports initiative that I’m currently working on for MVG directly affects the Caribbean and Central America for 2015. Our mission is to help bolster the eSports landscape; by partnering up with existing eSports foundations in Jamaica such as Caribbean Games and the Belize Gaming League in Belize. The professional services along with its commercially viable image will grant both entities international support and strengthen the integrity of the eSports industry in these key locations. Keep your eyes on their social media pages for upcoming news.

12. What do you think is the potential for e-Sports across multiple gaming genre?
We haven’t even scratched the surface of eSports true potential. Despite the fact that there are too many gamers and games out there, the demand is still high. Which is a good thing by the way. When we eventually get to the point of creating a Global eSports Network, I think that is when we will see the true potential of competitive gaming which will dwarf the combined accomplishment of what traditional sports has done for us in terms of entertainment. That statement may come as a surprise to many, but eSports has something that traditional sports does not have to help it evolve and that is technology.

With technology the world is literately and I stress literately is at our finger tips. No matter who you are or what you do, the technology in video games and the multimedia platforms that they are available in such as phones, tablets, handhelds, arcades, computers and consoles just opens up the world to not only spectate but also participate in a way traditional sports does not.

13. How well do you think implementing a better E-Sports influence in a region such as Central America will benefit the region?
Developing eSports in Central America is “CRITICAL”. I didn’t just randomly decide to go to Belize and set up eSports there with the ambitious eSports director Ahijah Holland. This is a strategy. Just as Jamaica is the focal point for the Caribbean, Belize is a crucial point for Central America. It will be one of the merging points to connect the entire west to eSports. From the North American Union, down to Central America, connecting to South America and then throughout the Caribbean; which finally connects the entire Latin America region. We will be one step closer to our ultimate goal, a “Global eSports Network”. If I were you guys keep an eye out for Belize and Jamaica in 2015. There is a rivalry coming.

14. In closing what do you see as the potential end game scenario that you want to accomplish with E-Sports and Empire Arcadia?
The potential end game for Empire Arcadia in eSports is to become one of the world leaders in this industry. We’ve already partly accomplished that in the competitive element. Now we need to follow suit from the business stand point. This is why the organization is taken a slightly different approach as we head towards 2015.

Well that is about it from your friendly neighborhood gamer Zalgo_Cometh, as we forge ahead on this new path. Next big event upcoming is a League Of Legends tournament being held on the 27/11/14. Please do make the effort to come out and support the event as the more support these get the better they can grow to be. Until next time keep on gaming...

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